• Jeffrey Townsend

Tips to Help Sell Your Supplements Online

Updated: May 14, 2019

So, you want to start your own supplement company. Maybe it’s an idea you’ve played around with for years. Maybe you already have a supplement brand and are looking for guidance on how to move more product. The supplement e-comm landscape has not only evolved over the years, but its become more and more competitive. As you prepare to launch your supplement company, remember there are several key initiatives you should consider. Today on the Accelerated Genetix Blog, we discuss tips to help sell your supplements online.

Research the Best-Selling Supplements on Amazon

Planning your sales strategy should begin with research as it pertains to what supplements consumers are buying, what products and trends are currently popular and what supplements you can categorize as timeless staples. Using Amazons search bar is a great place to start your product research. Search for key words like ‘fat-burner’, ‘creatine’ or ‘pre-workout’. Research products and find out what makes them unique. Read the reviews and try to put yourself in the buyer’s shoes. You might not have a solid understanding of your buyer yet, but you can take a step in the right direction by reading reviews from popular supplements that are similar to the brand you have envisioned. Look at your competitor’s label design, their color pallet and their product copy descriptions. Take what you can, learn from the competition and formulate a product that you know already has decent interest from your future potential customers.

Choose a Target Audience

A key component of a strong business plan is to have a thorough understanding of who your buyer is. Decide who your product is for. Find out where they spend their time at online, what hobbies they’re interested in, what age range, sex, wants, needs and concerns are. Before you launch your product, reach out and engage with potential customers. Ask them questions and take note. Choosing a target audience is one of the most important things you can do prior to launching, not only because you’re trying to formulate a product that people want from the get-go; but all your content creation must have a strong correlation as it relates to your target market. For example, if your brand is centered around young parents that want great tasting, organic hemp protein; you wouldn’t necessarily want to shoot video at a UFC fight or body building competition. Choose and define your target audience. Listen to and engage with your potential customers. Base everything you create around their wants, needs and interests.

Roadmap Your Marketing Playbook

From the very beginning you should be strategizing or road mapping your plan of attack when it comes to marketing your brand. Do keyword research, create a social media strategy and content calendar, and decide what channels your buyers prefer to spend their time in. Have a plan for content creation and use the content calendar as a place to hold yourself accountable. Today’s culture is extremely visual and prefers consuming their content through high quality picture’s, video’s, blog post’s and podcast’s. Plan an affiliate and/or influencer marketing program, plan where you might split ad test, and budget for ad spend. When it comes to marketing, the new age consumer prefers authenticity. Create thought leadership and become a more valuable resource as it relates to the supplement industry.

Organize Logistics

Decide from the very beginning how you plan to organize your logistics. Should you spend money on storage space, or would it be smarter to partner with a fulfillment service? Advancements in technology have made it easier than ever to integrate your product catalog with a fulfillment agency to ensure seamless delivery every time. You can also go the ‘drop shipping’ route where a wholesale supplier who stocks your inventory can be passed along order information to ship goods to consumers direct. Whatever route your supplement brand takes, know that poor logistics can halt any progress you’ve made in a hurry. Not to mention stifle any thought of return orders. Organize your logistics and deliver a uniform purchase and delivery method to your buyer’s every time.

Automate as Much as Possible

When you first launch your supplement company, the pressure to be everywhere at once can be over-whelming. Thankfully, technology bridges the gap when it comes to effectively overseeing all aspects of your business. As a start-up supplement company, you should try and automate as much as possible. Use automation software such as Hootsuite, Buffer or Sprout Social to schedule social media posts in advance. These tools can also help monitor your accounts whenever someone mentions your brand or product. Use applications that work and communicate with each other to help streamline the process. Use tools such as CoSchedule to help plan your editorial calendar in conjunction with your social media channels. Applications or systems like Curata can help curate content, SpyFu can help with competitor analysis, and SEMrush offers solutions for SEO and PPC analytics. It’s important to remember that no matter how hard you try, not every aspect of your business can be automated. Prior to launch, decide what’s going to be automated. Organize, monitor and always look for different tools that might help streamline your organizations process.

Selling your supplements online is extremely different from the traditional "cold-calling" sales strategy of the past. Why bang on doors or call thousands of people when you won't be sure if they have any interest in your product? Instead, have a sales plan that incorporates digital marketing strategies intended to drive business to your landing page or website. There are millions of people that buy supplements every day, but only a small portion of those buyers will relate to the brand you’ve created. Market direct to the audience that best matches with your brand identity. Through a thorough business plan, a well-defined audience and an organized business model; your brand will sell like ‘hot cakes’ in no time. In order to move more product effectively, you must accept the new age digital marketing landscape, and champion it. For more insights and tips, follow Accelerated Genetix on Facebook, Instagram and YouTube.

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