• Jeffrey Townsend

The Roadmap for Launching a New Supplement Brand

Launching a new brand can feel like a mountain to climb in any industry. When you’re gearing up to launch a new sport supplement line preparation is key. To be successful, you must have a solid understanding of the process and strategy that you’re implementing to grow the brand. Today on the Accelerated Genetix blog, we discuss the process you should follow when launching and scaling your brand.

Planning and Execution

Before you do anything, you need to plan. Make a step by step process on how you plan to bring your new supplement brand to market. Set milestones, do SWOT (strengths, weaknesses, opportunities, threats) analysis, breakdown your buyer persona and draft ideas for your product that will appeal to those buyers. Like most things, preparation is key.

Custom Formulation and Design

At Accelerated Genetix we create custom formulations for brands every day. When formulating your product, come up with an ingredient profile that appeals to your buyer. Create a compliant label that stands out and stick to colors that you know are appeasing to the eye.

Production, Testing and Distribution

Do your research when shopping around for different supplement manufacturing companies. Do they have low minimum order quantities? Are they FDA registered? Look for a company that has an online presence that shows behind the scenes into their operation. When partnering with a sport supplement manufacturer like Accelerated Genetix, have a batch test created and tested before launch. After your supplements have gone through production, test the product out yourself, have your friends and family try it and ask for an honest response. Have a plan in place for distribution and stick to it.


Create a unique marketing plan with one goal in mind, growth. In the planning process it’s crucial that you break down your buyer persona because your entire marketing plan depends on it. Your first step is to create a 2 to 3 month content calendar for planning, accountability and execution purposes. Create themes around your product, and produce content around those themes that you know your buyer will enjoy. Use an email capture system, build lists of buyers and potential buyers, retarget and use split AD testing. Utilize coupon codes, review sites, and affiliate marketing to help add fuel to the fire. These days all you need is a landing page, a product and a creative AD and you’re own your way to supplement world dominance.

One of the most important things to remember when you’re launching a new supplement brand is success unlikely won’t happen overnight. Focus on your customers and grow with them. It’s a continuous evolution that you must be tapped into. Partner with a sport supplement manufacturer that you can trust. This relationship is crucial. Reach out to info@agenetix.com for a same day price quote and find out how Accelerated Genetix plans to help your supplement company thrive.

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