• Jeffrey Townsend

The Future of Sport Supplements

Updated: Aug 22, 2018


The sport supplement world is constantly evolving. Over the last 50 years the sports nutrition world has grown substantially, with the largest advancements happening over the last decade. Companies are investing in more and more research to try and understand supplements and their effects on the human body. Not only are companies and consumers investing in supplement research, but they’re also trying to understand how it effects athletes from sport to sport. Today on the Accelerated Genetix Blog, we discuss the future of sport supplements.


Market Analysis

The supplement industry is a powerhouse economic engine that provides work for businesses across the nation. Back in the day, supplements were popularized by meat heads looking to put on muscle fast. Now supplements are purchased and utilized by the entire buyer spectrum. With chronic illness being the leading cause of death in the US, supplement companies have been able to capitalize on the fact that health and fitness are really the only natural deterrent. The world sports nutrition market is expected to reach 44 billion by 2022. Athletes now generate the largest revenue stream over bodybuilders and recreational users with ISO and other sports drinks generating the highest revenue over encapsulated products. Some of the prominent trends the market is witnessing include: increased demand from emerging countries, urbanization and the change in healthier lifestyle habits, and an increase in research and development.


Nootropic Supplements

Nootropic supplements are cognitive enhancers that improve cognitive function, memory, creativity and motivation. Professional athletes are spending more and more time researching the mind muscle connection. Having a complete balanced diet and healthy lifestyle can be one of the best ways to improve brain function naturally, however many athletes are looking for a synthetic edge to give their brain extra fire power. This “new” category of supplements is helping to fuel the supplement market because it has a wider range of buyers. Everyone from professional athletes, to students and entrepreneurs will find Nootropics beneficial to their everyday life. Nootropics are here to stay.


Non-Traditional Sports

Along with Nootropic supplements comes the emergence of non-traditional sports. Non-traditional sports like professional gaming are becoming more and more popular in the digital world we live in. More than 100 million people watched the Super Bowl last year. By 2020 more than 70 million people will tune into the E-Sports Final, which is more viewership than the World Series. By that time about 10% of all sports viewing will be E-Sports. The non-traditional sports market has seen massive growth which is parallel to the interest in Nootropic supplements. From the beginning of time, athletes have looked for a competitive edge through sports supplements; the digital gaming market will be no different.


The supplement industry is dynamic in nature. It changes rapidly due to legislation, lifestyle trends and the emergence of new research and development. As consumers become more interested and aware of supplements and their effects on the body, the supplement market value trends up. The growth of sports nutrition and its widening of its consumer appeal will fuel market growth for the next 5 years. It's never been a better time to start your own sport supplement company. Reach out to info@agenetix.com and start a sport supplement company today knowing the future looks bright!

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