• Jeffrey Townsend

Marketing Your Supplements Online

When you partner with Accelerated Genetix, you can rest easy knowing that the entire manufacturing process has been streamlined. Here at AG, we designed a transparent business model so you know exactly where you stand through all phases of supplement manufacturing. Once you’ve partnered with Accelerated Genetix and your supplements have been produced, now it’s time to introduce your product to market. Marketing your supplements online is an entirely different mountain to climb and there are a ton of different avenues to peruse. Today on the Accelerated Genetix Blog, we discuss how to market your supplements online.

Cost Effective Advertisement

These days running ads and commercials VIA social media is much more cost effective than running traditional marketing. Running commercials on Tv, radio or print can cost an arm and a leg. When was the last time you were reading a magazine and you noticed an advertisement that worked? Better yet, when was the last time you read a magazine period? Mobile video consumption has risen by 40% over the last 5 years alone. Almost 50% of people watch more than an hour of Facebook or YouTube videos a week, and more than 500 million hours of videos are watched on YouTube daily. Over 50% of marketing professionals worldwide name video as the type of content with the best ROI. As of June 2017, views on branded video content have increased 258% on Facebook and 99% on YouTube. Video drives a 157% increase in organic traffic from SERP’s. So, what do all these stats point to? Consumers choose social media and video as their main source for consuming branded content. Why pay an arm and a leg to run a picture in a MensHealth magazine that will most likely never be seen, when you can run a commercial on Facebook that users will HAVE to watch to get to the content they want to see.

Growth Hacking

Traditional marketing, like running a Super Bowl ad for a million dollars, is a huge gamble. Most of the time you can’t afford to experiment with 2 separate Ads to see which one outperforms the other. Now a days, growth hacking has become the new norm for online businesses. Using the peel and stick method, you can affordably run several Ads, monitor the analytics, and invest your money in the AD that outperforms the other. This method works for google keyword targeted Ads, social media marketing and commercial advertisement. Marketing is no longer a situation where you bowl blind and hope to hit a pin. You can methodically grow your sales through advertisement with an extremely small budget. All you need is a product, a landing page with a sales funnel, and a creative AD.

Affiliate Marketing

Social media is an effective tool for online marketing, and when used properly can drive massive growth for your brand. Interacting with customers, building relationships and learning everything there is to know about your buyer is crucial for any brand. Affiliate marketing is a huge tool that brands utilize through social media to help grow the brand. Affiliate marketers create their own content, videos, podcasts ETC., they build up their own following, and companies utilize their following to grow brand awareness. When managed properly, companies only pay for the marketing that works. For instance, let’s say you create an ambassador program for your supplement company, and new athletes/ambassador's (or affiliate marketers) post a picture with your product and a link with a coupon code. Every time a consumer clicks on the link they provide and makes a purchase with their coupon code, the affiliate marketer gets paid. This strategy will create a spiderweb of content for your brand without having to do the majority of the leg work.

When you partner with Accelerated Genetix for your sport supplement manufacturing, you can rest assured knowing that the entire manufacturing process is taken care of allowing you to invest in more time on the marketing and sales side of your business. Whether that means using affiliate marketing, paid advertisement, growth hacking or video; once you have a great product, now you just need the world to see it. Reach out to info@agenetix.com to partner with Accelerated Genetix today, and follow us on Facebook and Instagram for more great tips about marketing your supplement brand!

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