• Jeffrey Townsend

How Much Does it Cost to Start Your Own Sport Supplement Company?

For most fitness fanatics, the thought of working in the fitness industry sounds like a promising idea. If becoming a personal trainer isn’t your cup of tea, or you lack the financial backing it would take to start your own gym; starting a sport supplement company might be the right choice for you. More and more entrepreneurs are wanting a piece of the multi-billion dollar supplement industry, and they're finding out that it doesn’t cost an arm and leg to get started. Today on the Accelerated Genetix Blog, we discuss how much it costs to start your own sport supplement company.

Getting Started

So you want to own your own sport supplement company. You’ve done your market research, you know the product you want to create, and you’re ready to start product manufacturing. Most big-name supplement private label manufacturing companies will demand large initial product orders that can balloon your start-up costs to $10,000 or more. Accelerated Genetix offers minimum orders as low as 144-unit batch runs, with a two to three-week lead time. Make sure to partner with a trustworthy private label manufacturing company that offers low minimum orders, it’ll save you initial cost.

Low Minimum Order Batch Runs

Now that you’ve partnered with a manufacturing company that offers low minimum orders, you’ll want to know cost per unit. Whether you’re making BCAA's, Pre-workout's, Fat-burner's, muscle builder's, or legal pro-hormone's; you can expect an average cost of around eight to ten dollars per unit. Obviously if you formulate something insane, like Armakon Labs monster dosed pre-workout Onslaught, price can balloon way above average cost. Knowing your average cost per unit, and where your margins are can set your start-up supplement company on the right path.

Label Design and Cost

Accelerated Genetix was designed to be your one stop shop for all your private label sport supplement needs, and that includes label design and print. You can use a full stack Sport Supplement Manufacturing partner like AG, or you can shop around graphic design artists; but expect to pay around 200 to 250 dollars for label design. The good news is as soon as you have your label design completed, it’s yours forever. Once you’ve proofed the label design, it’s time to print. Depending on the design, whether you want foil holographic, or the classic matte finish; average label printing fees target around 350 dollars per skew.

Putting It All Together

Now that you’ve partnered with a trustworthy Private Label Sport Supplement Manufacturing Company like Accelerated Genetix, you’ve produced your product, and you’ve slapped a label on it; it’s time to sell. These days all you need is a high quality,in demand product ready to sell, a landing page or website, and a decent marketing plan. You can create a website for your supplement company for as little as 50 dollars, but an extensive website with solid UI and UX design that can handle a decent level of traffic can cost between 500 and into the high thousands of dollars. When it comes to your marketing plan, it’s always good to start small and test. Start with an AD budget between 150 and 300 dollars per month, utilizing split testing on multiple platforms before dumping a ton of money into AD spend. It’s important to remember that Accelerated Genetix offers HD SEO infused content creation for as low as 50 dollars per run. Behind the scenes high quality content not only shows that your product isn’t being produced in the basement at your mom’s house, but it adds fuel to the fire when it comes to online traffic and sales.

In conclusion, when you add up manufacturing cost, label design and print, with a small marketing budget you can start your own sport supplement company with three skews for less than 5,000 dollars. We’ve all heard success stories about companies that started small, reinvested, start to grow, continued to reinvest, and became the next big thing. When you’re ready to get off the sidelines and into the sport supplement game, reach out to info@agenetix.com and let Accelerated Genetix know how we can help you build the next big supplement company.

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