• Jeffrey Townsend

Choosing the Right Protein Powder for Your Supplement Line

Updated: Jul 10, 2018

When starting your sport supplement brand with Accelerated Genetix you might consider adding a protein powder product to your line. With several different types of protein powder to choose from, it can be hard to determine which protein powder fits in best with your brand. Protein powders are concentrated sources of protein from animal or plant foods and come in several forms including: protein concentrates, protein hydrolysates and protein isolates. These effective powders are used to increase muscle mass, improve overall body composition and help athletes meet their daily protein needs. Today on the Accelerated Genetix blog, we discuss the most popular protein powders on the market.

Whey Protein

Whey protein is seen as one of the most popular and well-known forms of protein because it’s a quickly digestive protein that contains powerful branch chain amino acids that can benefit athletes looking for a good recovery product. These amino acids play a major role in promoting muscle growth and recovery, directly resulting in protein synthesis. In recent studies, whey protein has shown to suppress appetite, increase muscle mass, and promote fat loss. The downside is whey protein isn’t for everyone; it contains lactose and comes from milk.

Casein Protein

Casein protein also comes from milk but is digested much slower. Once casein protein interacts with your stomach acid, it forms a gel that delays absorption, resulting in gradual exposure of aminos to the muscle. Casein protein has shown to be as effective as whey protein and more effective than soy and wheat proteins. Casein protein is most popular in athletes implementing a calorie deficit diet, looking for an extra level of fat loss.

Hemp Protein

Hemp protein is a plant-based protein related to marijuana that can have trace amounts of THC. Hemp is becoming more and more popular because it’s rich in omega-3 fatty acids and includes essential amino acids too. Unfortunately, hemp protein isn’t considered a “complete protein” because of its low levels of lysine and leucine. On the plus side, hemp protein appears to be a well-digested plant protein source.

Egg Protein

Eggs are a popular food source for bodybuilders because they are known for keeping appetite in check, are full of omega’s and are a good source of vitamins and minerals. Egg protein powder is typically made with egg whites and is considered a complete protein source. Egg protein has a high source of leucine and can be a good choice for athletes dealing with lactose allergies who prefer an animal-based protein.

Pea Protein

Pea protein is extremely popular with vegetarians and vegans or athletes that have dairy related food allergies. Pea protein is also extremely rich in branched chain amino acids and is made from the yellow split pea; a high fiber legume. Studies have shown that Pea protein can help reduce high blood pressure and has been shown to promote fullness.

When starting your supplement line with Accelerated Genetix there are many different proteins that you can choose from. In short, pick a protein that fits well within your buyer persona’s wants, needs and concerns. As always, listen to your buyer, do research, and learn which protein fits seamlessly into your buyer’s everyday life. Reach out to info@agenetix.com for more information about adding a protein-based product to your supplement line today!

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